The importance of a logo design cannot be overstated. A logo is really the first core message and identity that an advisor provides to the world. Follow these simple rules to make sure your logo makes a great first impression.
1.) Keep it Simple: A brief review of famous business logo designs reveals a common theme of simplicity. The logo should remind you of the trust and credibility that brand carries, but the logo is simple and uncluttered. An advisor’s logo design should immediately portray strength, trust & credibility to potential consumers. Logos should be the simplest thing that works.
2.) Instantly Memorable: Anyone who sees your logo for the first time should retain that image in their memory. When the logo appears again, an effective logo design reminds the prospect of the last experience they had with the firm.
3.) Look Good at any Size and Anywhere: Great logo designs are effective regardless of the actual size. When creating your logo make sure it is flexible and can be printed on tiny objects such as business cards, or on huge billboards. Make sure your logo quality is not diminished when scaled up or down. The logo message cannot be lost when printed in very small sizes. When pens or lanyards are part of the advertising campaign, the business logo design must be clear and recognizable. Your logo should also work well on the web, in a mobile application, on a quarterly report, and on your social media profiles.
4.) Abide by the 3 Second Rule: The potential client should grasp the message of the logo within three seconds of the first glimpse. Intensive study to decipher the meaning of the logo will lose the interest of potential customer. To determine if your logo communicates effectively, ask people for an honest evaluation of suggested designs prior to final approval.
5.) Black&White: While most famous logo designs are in color, the same logo is recognizable when printed in black or white. Make sure yours is as well. If you’re planning on advertising in the newspaper or Yellow Pages, or if your annual reports are not in color, your logo still needs to get across the same strong message as it does when it’s seen in color.
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