Why Financial Blogging Works:The Bottom Line

Have you heard of the term SEO? If you have a website, you may know that Search Engine Optimization (SEO), is the process of improving the visibility of a website in a search engine’s results. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

 

Blogging packs a punch when it comes to improving SEO (which is a huge contributor in increasing web traffic!!). As a result, companies that blog receive about 55% more website traffic.

 

So what does this have to do with blogging? Well, two key factors come into play in order to improve your advisor website’s SEO: off-page SEO and on-page SEO.

The biggest element in off-page SEO is getting other quality websites to link back to your site. On page SEO consists of strategically placing your most important keywords within the content elements of your actual pages.

…stick with me, here.

The biggest element in off-page SEO is getting other quality websites to link back to your site. On page SEO consists of strategically placing your most important keywords within the content elements of your actual pages.

Blogging provides the ideal platform for increasing a website’s on- AND off-page SEO for two reasons:

1. On page SEO is affected by keywords. When you create high-quality blog content that’s directed towards your target audience, you’ll increase on page SEO by using keywords naturally throughout your posts.

2. Off page SEO is affected primarily by websites that link back to your site. People LOVE sharing useful, meaningful and valuable information online.

Here’s the bottom line: Advisors who blog generate approximately 67% more leads.

A beautiful design may draw in web visitors initially, but it is the valuable and compelling blog content you provide that will keep them coming back for more.

That’s why blogging works.

Maggie Crowley is Marketing Coordinator for Advisor Websites where she manages the company's online presence. A graduate of Georgia Southern University, Maggie specializes in developing inbound marketing strategies.

Originally posted August 13th, 2013 on www.advisorwebsites.com View original post here.

 

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Amplifying Word of Mouth to Drive More Referrals (Podcast by Cynthia Stephens, VP of Marketing, ByAllAccounts)   

Mastering the Art of Client Conversations (Blog post by Rosemary Smyth, MBA, ACC, Author)

 

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